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La comunicación de los portales de descuentos y cupones a través de Facebook
(AdComunica, 2012)
Electronic commerce and 2.0 platforms growth has been accompanied by the
emergence and development of web sites which are notable for offering users
products and services with attractive discounts or promotions. The aim ...
La comunicación digital de la empresa de franquicia: uso y presencia en los medios sociales
(AdComunica, 2012)
The article focuses on the study of franchise company presence on social media,
analyzing business and advertising communication strategies that it carries out
in platforms such as Facebook or Twitter. It starts from the ...