Listar adComunica_2012_no .3 por autoría "1c8fe711-1d10-4e64-8735-a227ce060bd1"
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La comunicación de los portales de descuentos y cupones a través de Facebook
Castelló Martínez, Araceli AdComunica (2012)Electronic commerce and 2.0 platforms growth has been accompanied by the emergence and development of web sites which are notable for offering users products and services with attractive discounts or promotions. The aim ... -
La comunicación digital de la empresa de franquicia: uso y presencia en los medios sociales
Castelló Martínez, Araceli; Monserrat Gauchi, Juan AdComunica (2012)The article focuses on the study of franchise company presence on social media, analyzing business and advertising communication strategies that it carries out in platforms such as Facebook or Twitter. It starts from the ...