Listar por tema "Strategic planning"
Mostrando ítems 1-9 de 9
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Herramientas de investigación para la planificación estratégica en comunicación publicitaria
Universitat Jaume I (2015-07-06)El presente trabajo se basa en el estudio de la investigación y las herramientas utilizadas dentro del proceso de planificación estratégica en comunicación publicitaria para conocer al consumidor. Para ello, se ha realizado ... -
Methodology for sustainability strategic planning and management
Emerald (2010)Purpose – This work proposes a framework that intends to help organisations achieve the Sustainability Goal by means of a methodology that integrates sustainability in both the planning and management tasks of the organisation ... -
Nuevos perfiles profesionales y rutinas de trabajo de los gabinetes de comunicación. Estudio de caso del Ayuntamiento de València
Universitat Jaume I (2020-07-15)ThisMaster's dissertationfocuses on researching the new professional profiles that have emerged in the communication cabinets, starting with the introduction of social networks and new technologies. In addition, ... -
Organizational change and human resource management : human resources in multinationals
Universitat Jaume I (2014-06-17)The present study is aimed at finding if there are better ways to act in terms of human resource practices whenever a company decides to become internationalized. With this purpose in mind, I would try to examine the ... -
Plan de comunicación para un negocio real : Patricia sabateria i complements
Universitat Jaume I (2014-06-11) -
Practical approach to analyse the key resources and capabilities applied to a furniture firm
Universitat Jaume I (2014-07-16)The principal question that tries to solve the strategic management of a firm is related to the strategy formulating process that enables it to exploit and support his principal competitive advantages. Therefore, the main ... -
La relación entre la capacidad de absorción del conocimiento externo y la estrategia empresarial: un análisis exploratorio
Academia Europea de Economía y Dirección de Empresa (2011)En este trabajo se plantea que la capacidad de absorción de la empresa variará según sea la estrategia adoptada por esta. Para ello, partiendo de que la capacidad de absorción se desarrolla a través de la habilidad para ... -
Strategic planning and management of SMES
Universitat Jaume I (2016-07-13)According to formless 'Portrait of the SMEs 2015', realized by the General Division of Support to the SME of the Department of Industry, Energy and Tourism, in Spain, 99 % of all enterprises are SMEs and globally is ... -
Strategic planning and management of SMES
Universitat Jaume I (2014-06-17)The main objective is to design a strategic planning and management of SME while defining a strategic plan based on the Balanced Scorecard. By doing so, strategic plans are going to be controlled and therefore effectiveness ...