Strategic planning and management of SMES
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Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
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TFG-TFMMetadatos
Título
Strategic planning and management of SMESTutor/Supervisor
Darocha Huerta, Juan; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2014-06-17Editor
Universitat Jaume IResumen
The main objective is to design a strategic planning and management of SME while defining a strategic plan based on the Balanced Scorecard. By doing so, strategic plans are going to be controlled and therefore effec ... [+]
The main objective is to design a strategic planning and management of SME while defining a strategic plan based on the Balanced Scorecard. By doing so, strategic plans are going to be controlled and therefore effectiveness and competiveness of the enterprise is going to be achieved. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2013-2014
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
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