Practical approach to analyse the key resources and capabilities applied to a furniture firm
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Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
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Metadatos
Título
Practical approach to analyse the key resources and capabilities applied to a furniture firmAutoría
Tutor/Supervisor
Boronat Navarro, Montserrat; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2014-07-16Editor
Universitat Jaume IResumen
The principal question that tries to solve the strategic management of a firm is related to the strategy formulating process that enables it to exploit and support his principal competitive advantages. Therefore, the ... [+]
The principal question that tries to solve the strategic management of a firm is related to the strategy formulating process that enables it to exploit and support his principal competitive advantages. Therefore, the main objective of this project is to do a review
and a biographical research of the principal strategy explicative approaches and to
analyse them in a specific case of a furniture firm. Also, the development of this project
allows us to analyse the set of practices that companies make to detect its main competitive advantages. In particular, the way in which companies, from the internal
approach, use their resources and capabilities to establish a strategy that would allow
them to obtain higher profits than their competitors. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2013-2014
Tipo de documento
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