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Comunicación política en tiempos de crisis: gestión de la comunicación política durante la pandemia por el COVID19. El caso español.
(Universitat Jaume I, 2020-07-15)
In 2020, the worst health crisis worldwide since the Spanish flu shakes theworld and in this context of global health crisis, and the state of alarm andconfinement in Spain, a health crisis communicationemerges that ...
Nuevos perfiles profesionales y rutinas de trabajo de los gabinetes de comunicación. Estudio de caso del Ayuntamiento de València
(Universitat Jaume I, 2020-07-15)
ThisMaster's dissertationfocuses on researching the new professional profiles that have emerged in the communication cabinets, starting with the introduction of social networks and new technologies. In addition, ...
Diseño de un videojuego como parte de una producción transmedia
(Universitat Jaume I, 2020-07-15)
The trend of independent video game development is growing thanks to initiatives like PlayStation Talents, which supports small developer studios in order to take a concept and transform it into a competent, attractive and ...
La transformación del director de comunicación política en la era digital: el caso de la gestión informativa de la crisis del COVID19 por parte del Gobierno español
(Universitat Jaume I, 2020-07-15)
The figure of headof political communication has undergone a profound transformation in the last decade, fundamentally due to the irruption of new technologies in the political sphere. The scenario created ...
Tratamiento mediático de Vox durante la campaña del 2D en Andalucía: tipos de encuadre y gestión de las fuentes
(Universitat Jaume I, 2020-07-15)
This research aims to analyze in depth the media treatment that different mediaoutletsmade about an emerging party such as Vox in elections that were decisive for the formation headed by Santiago Abascal: the Andalusian ...
Realitat Augmentada com estratègia comunicativa en Patrimoni Cultural: el cas de Streetmuseum.
(Universitat Jaume I, 2020-09-14)
The present final work of master addresses the study of Augmented Reality in its use as an communication instrument for the heritage management. It is based on the premise that innovation in communication is necessary to ...
Trabajo final de Máster. Plan de comunicación: tu negocio más visible (TNMV)
(Universitat Jaume I, 2020-07-13)
The communication management is as important for small businesses as it is for large multinationals.Communication management studies, analyzes and works the messages aimed at the target. So, people and technical materials ...
El uso de Twitter por parte de los actores políticos y sociales durante las manifestaciones de octubre de 2019 en Ecuador
(Universitat Jaume I, 2020-09-15)
Social networks have become one of the main spaces to interact and create communities in the field of political communication. In this field, one of the most relevant platforms is Twitter, becoming a virtual ...
Nuevas narrativas en el reality game: estrategias transmedia, motivaciones y comunicación multiagente en el Festival de Eurovisión
(Universitat Jaume I, 2020-09-14)
This research aims to know the characteristics and narrative structure of transmedia strategies
used in reality shows, specifically, in the musical reality games through a media study of the
Eurovision Song Contest 2019. ...
Estereotipos masculinos presentes en marcas de limpieza del hogar en la actualidad
(Universitat Jaume I, 2020-07-13)
One of the elements that advertising communication uses the most are stereotypes, both male and female. In this case, male stereotypes are used in two main ways, one of them is as an expert in the field ...