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El uso de Twitter por parte de los actores políticos y sociales durante las manifestaciones de octubre de 2019 en Ecuador
(Universitat Jaume I, 2020-09-15)
Social networks have become one of the main spaces to interact and create communities in the field of political communication. In this field, one of the most relevant platforms is Twitter, becoming a virtual ...
Nuevas narrativas en el reality game: estrategias transmedia, motivaciones y comunicación multiagente en el Festival de Eurovisión
(Universitat Jaume I, 2020-09-14)
This research aims to know the characteristics and narrative structure of transmedia strategies
used in reality shows, specifically, in the musical reality games through a media study of the
Eurovision Song Contest 2019. ...
Estereotipos masculinos presentes en marcas de limpieza del hogar en la actualidad
(Universitat Jaume I, 2020-07-13)
One of the elements that advertising communication uses the most are stereotypes, both male and female. In this case, male stereotypes are used in two main ways, one of them is as an expert in the field ...
La estrategia en la comunicación para el desarrollo. De los modelos de referencia a la práctica comunitaria.
(Universitat Jaume I, 2020-07-13)
Communication for Development is a methodology that uses communication strategically to articulate processes of social change. This work focuses on the study of communication strategies adopted by ...
Plan de comunicación EuroFUE-UJI: estrategia para la comunicación digital
(Universitat Jaume I, 2020-07-13)
The main objectives of the European and International Projects Office of the Fundación
Universitat Jaume I-Empresa (EuroFUE.UJI) are the University Jaume I of Castelló approach to
Europe in order to develop international ...
La evolución del Copywiter en la pequeña y mediana agencia de la Comunidad Valenciana.
(Universitat Jaume I, 2020-07-14)
The purpose of the Master's Thesis is to investigate the evolution of the copywriter'sprofile in small and medium-sized agencies in the Valencian Community. To do this,the professional skills of the advertising copywriter ...
La representación femenina en Doctor Who: cuando el protagonista se regeneró en mujer
(Universitat Jaume I, 2020-09-14)
The longest-running science fiction television series, Doctor Who, accompanies the protagonist in his space-time travels. The Doctor, of the Time Lords race, is accompanied mainly by young women who help ...
Estudio en torno al product placement y al brand content mediante el análisis del contenido de marca en la saga cinematográfica “Los Vengadores”
(Universitat Jaume I, 2020-09-14)
The following work is based on a research focused about the figure of the product placement and its application in ''The Avengers'' saga. In this way, a study of the nature of the product placement concept has been carried ...
Estrategia de comunicación para la Red de Áreas Escasamente Pobladas del Sur de Europa (SSPA): Análisis y Creación
(Universitat Jaume I, 2020-07-13)
The present final master’s Project aims to develop a communication strategy for the Southern Sparsely Populated Areas (SSPA), in order to connect with a new target audience: young people.The chosen organization is an ...
Plan de Comunicación - Frutas y Verduras Rosa
(Universitat Jaume I, 2020-07-14)
Frutas y Verduras Rosa es un negocio familiar ambulante que comercializa con
frutas y verduras y frecuenta mercadillos locales de varios pueblos pertenecientes
a la Comunidad Valenciana y Cataluña. Frutas y Verduras Rosa ...