Marketing plan revitalization of Castellón seasides

Abstract

This project is a marketing plan, which contains different phases through which it had been obtained the necessary information for design the necessary strategy to carry out the costal product. First, I conducted an exhaustive analysis of the external and internal factors such as threats, strengths, weaknesses and opportunities, as well the political, economic, social, technological and environmental factors that influenced the decision process. In addition, it was needed a market research through which was defines the target audience and the variety of products, which helped to set the objectives and strategies.