Marketing plan revitalization of Castellón seasides
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Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97764
comunitat-uji-handle4:
TFG-TFMMetadatos
Título
Marketing plan revitalization of Castellón seasidesAutoría
Tutor/Supervisor; Universidad.Departamento
Rodríguez Artola, Rosa María; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2019-06-18Editor
Universitat Jaume IResumen
This project is a marketing plan, which contains different phases through which it had been
obtained the necessary information for design the necessary strategy to carry out the costal
product.
First, I conducted ... [+]
This project is a marketing plan, which contains different phases through which it had been
obtained the necessary information for design the necessary strategy to carry out the costal
product.
First, I conducted an exhaustive analysis of the external and internal factors such as threats,
strengths, weaknesses and opportunities, as well the political, economic, social, technological
and environmental factors that influenced the decision process.
In addition, it was needed a market research through which was defines the target audience and
the variety of products, which helped to set the objectives and strategies. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Turisme. Codi: TU0944. Curs acadèmic: 2018/2019
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
Aparece en las colecciones
- Grau en Turisme [337]
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