Marketing plan revitalization of Castellón seasides
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Mostra el registre complet de l'elementcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97764
comunitat-uji-handle4:
TFG-TFMMetadades
Títol
Marketing plan revitalization of Castellón seasidesAutoria
Tutor/Supervisor; Universitat.Departament
Rodríguez Artola, Rosa María; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingData de publicació
2019-06-18Editor
Universitat Jaume IResum
This project is a marketing plan, which contains different phases through which it had been
obtained the necessary information for design the necessary strategy to carry out the costal
product.
First, I conducted ... [+]
This project is a marketing plan, which contains different phases through which it had been
obtained the necessary information for design the necessary strategy to carry out the costal
product.
First, I conducted an exhaustive analysis of the external and internal factors such as threats,
strengths, weaknesses and opportunities, as well the political, economic, social, technological
and environmental factors that influenced the decision process.
In addition, it was needed a market research through which was defines the target audience and
the variety of products, which helped to set the objectives and strategies. [-]
Paraules clau / Matèries
Descripció
Treball Final de Grau en Turisme. Codi: TU0944. Curs acadèmic: 2018/2019
Tipus de document
info:eu-repo/semantics/bachelorThesisDrets d'accés
info:eu-repo/semantics/openAccess
Apareix a les col.leccions
- Grau en Turisme [337]
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