Marketing plan revitalization of Castellón seasides
![Thumbnail](/xmlui/bitstream/handle/10234/186253/TFG_2019_Olaru_Roxana.pdf.jpg?sequence=5&isAllowed=y)
View/ Open
Metadata
Show full item recordcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97764
comunitat-uji-handle4:
TFG-TFMMetadata
Title
Marketing plan revitalization of Castellón seasidesAuthor (s)
Tutor/Supervisor; University.Department
Rodríguez Artola, Rosa María; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingDate
2019-06-18Publisher
Universitat Jaume IAbstract
This project is a marketing plan, which contains different phases through which it had been
obtained the necessary information for design the necessary strategy to carry out the costal
product.
First, I conducted ... [+]
This project is a marketing plan, which contains different phases through which it had been
obtained the necessary information for design the necessary strategy to carry out the costal
product.
First, I conducted an exhaustive analysis of the external and internal factors such as threats,
strengths, weaknesses and opportunities, as well the political, economic, social, technological
and environmental factors that influenced the decision process.
In addition, it was needed a market research through which was defines the target audience and
the variety of products, which helped to set the objectives and strategies. [-]
Subject
Description
Treball Final de Grau en Turisme. Codi: TU0944. Curs acadèmic: 2018/2019
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccess
This item appears in the folowing collection(s)
- Grau en Turisme [337]
The following license files are associated with this item: