Listar CLR_2007__núm.5 por autoría "3e4e2d17-5085-45b5-bb0c-08ce9a366505"
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The rhetorical dimension of printed advertising: a discourse-analytical approach
Segovia Martín, Raquel Publicacions de la Universitat Jaume I (2007)he study of the rhetorical uses of language in advertising can be approached from different disciplines –discourse analysis, media studies, metaphor theory–. Although normally focusing on different aspects according to ...