Pervasive information gathering and data mining form efficient business adminisration
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Other documents of the author: Garrigos-Simon, Fernando Jose; Llorente, Roberto; Morant, María; Narangajavana-Kaosiri, Yeamduan
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Show full item recordcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/8645
comunitat-uji-handle3:10234/8646
comunitat-uji-handle4:
INVESTIGACIONMetadata
Title
Pervasive information gathering and data mining form efficient business adminisrationAuthor (s)
Date
2015-11Publisher
SageBibliographic citation
GARRIGOS-SIMON, Fernando J., et al. Pervasive information gathering and data mining for efficient business administration. Journal of Vacation Marketing, 2016, vol. 22, no 4, p. 295-306.Type
info:eu-repo/semantics/articlePublisher version
http://journals.sagepub.com/doi/full/10.1177/1356766715617219Subject
Abstract
Following a multidisciplinary perspective (that combines the literature from management, information systems, marketing and engineering telecommunications perspectives), the purpose of this article is to create and ... [+]
Following a multidisciplinary perspective (that combines the literature from management, information systems, marketing and engineering telecommunications perspectives), the purpose of this article is to create and analyze a conceptual framework and to propose a new methodology that encompasses different techniques for pervasive information gathering in hotels and for identifying clients’ habits. Focusing on the future of hotels, this work presents new technologies for hotels suitable for correlating the customers’ on-site activities with online activities including passive location tracking using Wi-Fi devices’ connectivity, customer satisfaction evaluated via facial or voice recognition using inbuilt cameras/microphones altogether with data mining analysis. Moreover, this article explains how multidisciplinary consumer behavior can be analyzed by data mining to include this information in the vacation marketing approach for efficient business administration. [-]
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Journal of Vacation Marketing, 2016, vol. 22, no 4Rights
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