Listar por autoría "230389a5-2953-4f3a-8342-3146c16a9bb9"

Mostrando ítems 1-15 de 15

    • openAccess   Airline website loyalty formation and the moderating effects of gender and education 

      Forgas-Coll, Santiago; Palau-Saumell, Ramon; Sánchez-García, Javier; Fandos, Juan Carlos Springer (2013-06)
      The objective of this study is to analyse the moderating effects of gender and education on users’ loyalty to the website of an airline. We provide a tested model for greater understanding the effects of gender and education ...

    • openAccess   Antecedentes y consecuencias de la actitud ante el anuncio en las personas mayores. Un análisis empírico 

      Estrada, Marta; Sánchez-García, Javier; Moliner, Miguel Angel; Fandos, Juan Carlos Universidad Nacional de Colombia (2008)
      La importancia socio-económica adquirida en los últimos años en España y en otros países europeos por el emergente mercado de las personas mayores hace necesario el estudio de sus particularidades como consumidores. ...

    • openAccess   Desarrollo de planes de marketing locales en un contexto profesional como mecanismo de control sobre el aprendizaje 

      Monferrer Tirado, Diego; Estrada, Marta; Fandos, Juan Carlos Common Ground Publishing (2014)
      Las asignaturas de Fundamentos de Marketing de los Grados de Comunicación Audiovisual y Publicidad y Relaciones Públicas de la Universitat Jaume I desarrollan un proyecto práctico para la aplicación de los conceptos vistos ...

    • openAccess   Destination image and tourist motivations as antecedents of tourist engagement 

      Moliner, Miguel Angel; Hernández-Lobato, Lucio; Fandos, Juan Carlos; Solis-Radilla, María Magdalena Emerald (2023)
      Abstract Purpose – This paper aims to establish the causal relationship between destination image and tourist motivation and engagement. Design/methodology/approach – A causal model with seven hypotheses was tested into ...

    • openAccess   Does CSR Help to Retain Customers in a Service Company? 

      Fandos, Juan Carlos; Sánchez-García, Javier; Tena-Monferrer, Sandra; Callarisa Fiol, Luis J. MDPI (2020)
      The main aim of this paper is to analyze the influence of service companies’ corporate social responsibility (CSR) actions on final customer’s loyalty. A theoretical model of loyalty formation based on CSR was proposed and ...

    • openAccess   Entity crisis, halo effect and loyalty 

      Moliner, Miguel Angel; Fandos, Juan Carlos; Monferrer Tirado, Diego; Estrada, Marta Instituto de Economía Aplicada a la Empresa de la Universidad del País Vasco (2019)
      Taking as reference the period of deep financial and economic crisis suffered at global level, with special incidence in the Spanish financial industry, this paper examines the effect of entity crisis on consumer loyalty, ...

    • openAccess   Estudio del proceso de fidelización del consumidor final 

      Estrada, Marta; Fandos, Juan Carlos; Monferrer Tirado, Diego; Callarisa Fiol, Luis J. Universidade Nove de Julho (2013-10)
      Para toda empresa es importante mantener una cartera de clientes fieles a la misma que le ayuden a sobrevivir en el tiempo. Esta situación todavía se acentúa en la medida que aumenta la competencia y se incrementa la ...

    • openAccess   It’s free! Still, would I learn? Unearthing perceived value of education apps for better entrepreneurial decisions 

      Dastane, Dr Omkar; Fandos, Juan Carlos; Sánchez-García, Javier Emerald Publishing Limited (2023)
      Purpose – This study aims to explore customer perceived value (CPV) dimensions in the context of free mobile educational applications (EduApps) which are paramount in learning-based digital start-ups and are essential for ...

    • openAccess   La lealtad del consumidor en el sector financiero 

      Fandos, Juan Carlos; Sánchez-García, Javier; Moliner, Miguel Angel; Estrada, Marta Universidad Nacional de Colombia. Escuela de Administración de Empresas y Contaduría Pública (2011-01)
      Teniendo en cuenta lo costoso que resulta mantener programas de fidelización de clientes, es necesario conocer qué aspectos del servicio de la empresa son los que realmente valora el cliente, para dedicarles mayor esfuerzo ...

    • openAccess   Principios de marketing estratégico 

      Vallet-Bellmunt, Teresa; Vallet-Bellmunt, Toni; Vallet-Bellmunt, Ilu; Casanova Calatayud, Emilia; del Corte Lora, Víctor; Estrada, Marta; Fandos, Juan Carlos; Gallart Camahort, Valentín; Monte Collado, Pilar Universitat Jaume I (2015)

    • openAccess   El procesamiento de la información de las personas mayores y su actitud ante el anuncio 

      Estrada, Marta; Sánchez-García, Javier; Fandos, Juan Carlos CIECID (2011)
      El envejecimiento poblacional es un hecho de gran transcendencia socioeconómica con importantes repercusiones empresariales. Es importante el análisis del consumidor mayor y de sus particularidades para la consecución de ...

    • openAccess   Service quality in bank during an economic crisis 

      Monferrer Tirado, Diego; Estrada, Marta; Fandos, Juan Carlos; Moliner, Miguel Angel; Sánchez-García, Javier Emerald (2016)
      Purpose – The purpose of this paper is to address the aftermath of the crisis that has plagued the Spanish financial sector from a microeconomic and emotional perspective associated to financial entities’ relationships ...

    • openAccess   Shopping motivation in consumer loyalty formation process: the case of Spanish retail 

      Tena-Monferrer, Sandra; Fandos, Juan Carlos; Sánchez-García, Javier; Callarisa Fiol, Luis J. Emerald (2021)
      Purpose With the gradual decline of the small retail sector in the past recent years, few researchers have been addressing the issue from a motivational approach. This paper aimed to examine the role of utilitarian, hedonic ...

    • closedAccess   Social value in retail banking 

      Fandos, Juan Carlos; Estrada, Marta; Forgas-Coll, Santiago; Palau-Saumell, Ramon Emerald Group Publishing Limited (2013)
      Purpose – The aim of this study is to analyze the influence of perceived value on customer loyalty, going into depth in the special case of social value. Design/methodology/approach – A total of 200 personal surveys ...

    • openAccess   Younger and older trust in a crisis situation 

      Moliner, Miguel Angel; Fandos, Juan Carlos; Estrada, Marta; Monferrer Tirado, Diego Emerald (2018)
      Purpose – The purpose of this paper is to analyze consumer trust during a financial crisis, studying its antecedents and consequences. The perceptions of older and younger consumers are also compared. Design/methodol ...