• openAccess   Marketing plan of "El cafenet" 

      Calpe Palomares, Guillermo Universitat Jaume I (2017)
      This executive summary is intended to analyze the business viability chosen: cafeteria “El Cafenet” and the objectives in the short term. In order that the people whom it is directed already are investing or other third ...
    • openAccess   Marketing plan of Badúm 

      Luján Miravet, Raquel Universitat Jaume I (2019-06-12)
      “Cervezas Badúm” is the commercial brand of beer produced and distributed by the company "Cervezas Artesanas Baix Maestrat, SL", which is a craft beer with a very good quality and with a relatively low price compared to ...
    • openAccess   Marketing Plan of Centre Ciutat Castelló 

      Valenciano Mozo, Iris Universitat Jaume I (2014-06-17)
      Centre Ciutat Castelló (C.C.) is an Open Mall that arises from the union of small businesses in the city against the threat of certain factors, among the current economic crisis around us. The aim in this work is not ...
    • openAccess   Marketing plan of Chocolates Valor 

      Gaibor Rodríguez, Karen Daniela Universitat Jaume I (2023-05-13)
    • openAccess   Marketing plan of club triatlón Castellón 

      Hamouri Bouchou, Nuria Universitat Jaume I (2019-06-12)
      Club Triatlón Castellón is currently one of the largest clubs in the province of Castellón, with more than 145 adult members and a newly opened school. In spite of its short life as a club, it has known how to enter the ...
    • openAccess   Marketing plan of Ecoalf 

      Bernat Gaya, Paula Lei Universitat Jaume I (2022-06)
      Ecoalf is a Spanish slow-fashion company, with a mission and values that differentiate it from other clothing brands, since all its products are ecological, high quality and highly durable. All the raw materials used are ...
    • closedAccess   Marketing plan of Garsaco S.L. 

      Beteta Garcia, Silvia Universitat Jaume I (2017-06-14)
      The following Marketing Plan will focus its interest on the company Garsaco (GSC). It is a company that is dedicated to the import and export of all types of electrical material, and is constantly analyzing the market ...
    • closedAccess   Marketing plan of Glaswerk 

      Agut Archilés, Laura Universitat Jaume I (2017-07-11)
      Glaswerk is a Dutch company which is specialized in making customized products of glass. Its customers vary from architects to families. The crisis in the construction sector in 2008 has changed the consumption habits ...
    • openAccess   Marketing plan of Grupo Eulen 

      Sanchis Gregorio, Noelia Universitat Jaume I (2023-06-13)
    • openAccess   Marketing plan of Hawkers 

      Belaire Chesa, Mar Universitat Jaume I (2022-06)
      Hawkers is a brand of sunglasses that was born in 2013 as an ecommerce and its success has been based on digital marketing, specifically through the effective use of Facebook Ads. Nowadays, as of 2020 with the COVID-19 ...
    • openAccess   Marketing plan of Implica-t 

      Almela Nacher, Ainhoa Universitat Jaume I (2023-06-13)
    • openAccess   Marketing Plan of Inhedit Smart Experience 

      Marí Soria, Miguel Universitat Jaume I (2014-06-17)
      In this essay we analyze the company InHedit Smart Experience to see the main resources, capabilities and skills that the firm has to be competitive.
    • closedAccess   Marketing plan of la Espadella hunting & Adventure 

      Falomir Ansuategui, José Luís Universitat Jaume I (2019-07-10)
      La Espadella Hunting & Adventure is a company with over 30 years of experience specializing in organizing hunting trips, specifically for the Spanish ibex in the province of Castellón. The company has a private estate, ...
    • closedAccess   Marketing Plan of Louis Vuitton 

      Giménez Gómiz, Alicia (2014-07)
      This marketing plan centres in one company of luxury sector, Louis Vuitton. It belongs to the luxury company conglomerates LVMH. This company was founded in 1854 and it takes as fundamental objectives the manufacture and ...
    • openAccess   Marketing plan of PC Componentes 

      Górriz Vilar, Joaquín Universitat Jaume I (2022-06)
      PC Componentes is a company that sells computer hardware and software along with other electrical apparel. They offer reasonable prices and keep proximity with their customers. Their growth has been steadly and almost ...
    • openAccess   Marketing plan of Quesomentero 

      Massó Bort, Sonia Universitat Jaume I (2022-06)
      There are two restaurants that are now part of Quesomentero Cheesebar. It is a restaurant especially differentiated from the rest, for its exclusive dedication to cheese. These cheeses are mostly handmade, and there are ...
    • openAccess   Marketing Plan of Re-Read 

      Lungu, Luiza Universitat Jaume I (2023-06-13)
    • closedAccess   Marketing plan of Serigrafías Libra 

      García Contreras, Pablo Universitat Jaume I (2019-07-09)
      Serigrafías Libra is a company of the serigraphy sector dedicated to the production, design and screen-printing of personalized clothing, workwear, clothing for parties and promotional gifts. In this marketing plan, we ...
    • openAccess   Marketing plan of Vidres, S.A. 

      Marco García, Ferran Universitat Jaume I (2019-07-07)
      The present study consists of a Marketing Plan for the company Vidres, S.A., located in Villarreal (Castellón), which is dedicated to the manufacture and distribution of frits, glazes and ceramic colours. Due to the ...
    • closedAccess   Marketing plan of Xiob grup 

      Cabedo Laborda, Lluis Universitat Jaume I (2017-07-12)
      Xiob grup is an Company that focus her activity in the sector of buildings and commercialization of real state products, especially in products with high value added based in the use of high quality materials, good design ...