Marketing plan of Vidres, S.A.
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71324
comunitat-uji-handle3:10234/97525
comunitat-uji-handle4:
TFG-TFMMetadatos
Título
Marketing plan of Vidres, S.A.Autoría
Tutor/Supervisor; Universidad.Departamento
Fandos Roig, Juan Carlos; Universitat Jaume I. Departament d'Administració d'Empreses i MàrquetingFecha de publicación
2019-07-07Editor
Universitat Jaume IResumen
The present study consists of a Marketing Plan for the company Vidres, S.A., located in Villarreal (Castellón), which is dedicated to the manufacture and distribution of frits, glazes and ceramic colours.
Due to the ... [+]
The present study consists of a Marketing Plan for the company Vidres, S.A., located in Villarreal (Castellón), which is dedicated to the manufacture and distribution of frits, glazes and ceramic colours.
Due to the changing environment in which we currently find ourselves, it is necessary to take in account the threats and weaknesses, as well as the strengths and opportunities of the company, to set the objectives of the company and identify marketing strategies that can transform the negative aspects into strengths for this company and maintain and take advantage of the strengths and opportunities that the company has. In the study carried out, an analysis of external and internal factors was carried out, which allows us to highlight that the ceramic industry is a broad sector and that it provides great benefits to companies dedicated to the production of frits and glazes, and to their large clients, companies dedicated to the manufacture of tiles. The importance in Spain is also highlighted, despite the increase in exports and the crisis in the economy in recent years, which is also improving more and more. You can also see through the analysis, the competition that exists within the industry, as there are not many companies in the small sector of frits and enamel, but all have very competitive prices and high quality
products. After the analysis, we were able to make a diagnosis of Vidres and thus highlight its main weaknesses, threats, strengths and opportunities. We also emphasize that the main weakness of the company is its low production capacity and its main threat is the strong competition from large foreign multinationals that sell at much lower prices. Its main strengths are its capacity for differentiation and the quality of the products offered, and as great opportunities to take advantage of in the future is to continue to increase investment in research and development and open new production plants in strategic
locations. In conclusion, after analysing the various points, Vidres is considered a prestigious company within the province of Castellón and with much international presence, and within the sector to which it is dedicated, is well positioned and has the loyalty of its customers, something that is very important to expand its customer base. It also focuses on new trends and reacts quickly to the needs of its consumers, but to continue to reach its customers and keep being competitive in the sector, the company has considered that it should focus on continuing to innovate in the design of its products, open new production plants that increase its production capacity and be present in social networks,
because today is a growing trend among society and is a good way to promote itself. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2018-2019
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
Aparece en las colecciones
El ítem tiene asociados los siguientes ficheros de licencia: