Marketing plan of PC Componentes
Metadatos
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TFG-TFMMetadatos
Título
Marketing plan of PC ComponentesAutoría
Tutor/Supervisor; Universidad.Departamento
Monte Collado, María PilarFecha de publicación
2022-06Editor
Universitat Jaume IResumen
PC Componentes is a company that sells computer hardware and software along with other electrical apparel. They offer reasonable prices and keep proximity with their customers. Their growth has been steadly and almost ... [+]
PC Componentes is a company that sells computer hardware and software along with other electrical apparel. They offer reasonable prices and keep proximity with their customers. Their growth has been steadly and almost exponential, going from 4M € revenue (2005) to 648M € revenue (2020).
PC Componentes was, in 2005, a visionary company of what the bussines will look like in the future, becoming one of the first e-commerce in Spain. Over the years, they have increased the company by introducing new products in their portfolio, introduce the company in new markets and creatig different business that have allow them to grow and adapt to changes as fast as they arrived.
This marketing plan analyses the company using different tools. At the beginning a company revew is done in order to know how the size of the company, the philosophy they use, how they work and how they are organised. An internal analysis has been done using the value chain tool and Porter’s 5Ps guide. Then the external analysis is done using the PESTEL tool and Porter`s 5 Forces tool. After the internal and the external analysis and in order to have a brief summary, a SWOT analysis is carried on. This analysis give us a general view of where the actions should be driven.
In view of all the information released by the above mentioned tools, objectives are set. In this marketing plan the objectives try to follow the path PC Componentes has created during its history and be coherent with the size of the company and the current times.
A total of 6 actions are designed and detailed to achieve objectives in the stipulated time following the strategy PC Componenets is, currently, running. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2021/2022
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess