Listar Departament: Administració d'Empreses i Màrqueting por autoría "40943089-d207-4511-841f-21fa9bbf826b"
Mostrando ítems 21-40 de 52
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Estudio del proceso de fidelización del consumidor final
Estrada, Marta; Fandos, Juan Carlos; Monferrer Tirado, Diego; Callarisa Fiol, Luis J. Universidade Nove de Julho (2013-10)Para toda empresa es importante mantener una cartera de clientes fieles a la misma que le ayuden a sobrevivir en el tiempo. Esta situación todavía se acentúa en la medida que aumenta la competencia y se incrementa la ... -
Factors enhancing the choice of higher resource commitment entry modes in international new ventures
Ripolles, Maria; Blesa, Andreu; Monferrer Tirado, Diego Elsevier (2012)The choice of entry mode in foreign markets is an important strategic decision with major consequences for the success of international new ventures (INVs). It is generally accepted that these firms choose relatively ... -
Fundamentos de marketing
Monferrer Tirado, Diego Universitat Jaume I (2013) -
Improving relationship quality during the crisis
Estrada, Marta; Monferrer Tirado, Diego; Moliner, Miguel Angel Taylor & Francis (2018)The severe economic crisis in Spain has had a considerable impact on the financial sector and has led to deep and widespread restructuring in the industry. The combination of a vigorous expansion policy and the burst of ... -
Increasing customer loyalty through customer engagement in the retail banking industry
Monferrer Tirado, Diego; Moliner, Miguel Angel; Estrada, Marta Emerald Group Publishing Limtied (2019)Purpose–This study aims to determine the main antecedents of customer engagement (market orientation,satisfaction, emotions and self-brand connection) and the relationship between customer engagement andcustomer loyalty ... -
Influencia de las orientaciones emprendedora y al mercado en los resultados de las nuevas empresas internacionales belgas y españolas
Blesa, Andreu; Ripolles, Maria; Monferrer Tirado, Diego Escuela Superior de Gestión Comercial y Marketing (2009-09)This paper aims to further the study of the factors that influence the international competitive position of international new ventures, and consequently, their international performance. We specifically analyse the role ... -
International market orientation and management capabilities as determinants of the new ventures’ international behaviour
Blesa, Andreu; Monferrer Tirado, Diego; Ripolles, Maria Hindawi Publishing Corporation (2012)The main research objectives of this paper are the analysis of the influence of international market orientation and the management capabilities derived from that orientation on international new ventures’ (INVs) behavior. ... -
El job crafting como metodología de aprendizaje cooperativo para asignaturas de empresa
IRUN MOLINA, BEATRIZ; Estrada, Marta; Monferrer Tirado, Diego; Rodríguez-Sánchez, Alma; Moliner, Miguel Angel ESIC Editorial (ESIC Business & Marketing School) (2022-04)El job crafting implica el rediseño de las actividades docentes desde abajo hacia arriba por los alumnos con el fin de que el trabajo sea más significativo y motivante para los mismos. Se trata de dotar de autonomía a ... -
El juego como metodología para el aprendizaje cooperativo de las ventas
Estrada, Marta; Monferrer Tirado, Diego; Moliner, Miguel Angel Universidade da Coruña: Unidad de Investigación en Marketing Aplicado (2018)El juego promueve el desarrollo general de la persona, ya que permite ensayar reglas y limitaciones que después podrá extrapolar a situaciones reales con cierta garantía de éxito. Morales (2009) relata las ventajas que el ... -
Los Festivales Musicales como Experiencia Turística: Una Aproximación Teórica
Estrada, Marta; Sotos, Jessica; Monferrer Tirado, Diego Instituto Superior de Entre Douro e Vouga (2015)Durante años el sector turístico español se ha basado de forma casi exclusiva en la promoción del sol y playa como reclamos para atraer visitantes extranjeros a nuestro país. El agotamiento del modelo ha provocado la ... -
Marketing capabilities: do they matter in INVs?
Blesa, Andreu; Ripolles, Maria; Monferrer Tirado, Diego Inderscience (2010)This paper examines the influence that marketing capabilities developed in international new ventures can have on their international performance and international geographical diversification. Rapid entry in foreign markets ... -
Memorable customer experiences and autobiographical memories: From service experience to word of mouth
Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta; Vidal-Meliá, Lidia Elsevier (2023-02-20)The aim of this paper is to study the relationship between customer experience and word of mouth (WOM) through two mediating variables: customer satisfaction and memorable characteristics of service experience (MCSE). ... -
Network market and entrepreneurial orientations as facilitators of international performance in born globals. The mediating role of ambidextrous dynamic capabilities
Monferrer Tirado, Diego; Moliner, Miguel Angel; IRUN MOLINA, BEATRIZ; Estrada, Marta Elsevier (2021-09-02)This paper aims to propose an integrating model that can explain firm international competitiveness through the dual lens of network and firm behaviour. The research examines the case of born globals (BGs) created during ... -
Network market orientation as a relational governance mechanism to public-private partnerships
IRUN MOLINA, BEATRIZ; Monferrer Tirado, Diego; Moliner, Miguel Angel Elsevier (2020-09-08)Despite the increasing relevance at the professional level and although the complexity of its configuration and implementation keeps growing, the existing research about public-private partnerships (PPP) remains em-bryonic. ... -
Network Market Orientation, Knowledge Management and Born Globals’ Competitiveness
Monferrer Tirado, Diego; Estrada, Marta InTech (2017-11)This chapter studies the influence of network market orientation (NMO) on Spanish Born Globals’ (BGs) competitiveness. The study analyses the contribution of a specific knowledge-based dynamic capability, namely ... -
Orientación al mercado de la red y capacidades dinámicas de absorción e innovación como determinantes del resultado internacional de las nuevas empresas internacionales
Blesa, Andreu; Ripolles, Maria; Monferrer Tirado, Diego Escuela Superior de Gestión Comercial y Marketing (2013-09)Este trabajo estudia la influencia de la orientación al mercado de la red en el resultado internacional de las nuevas empresas internacionales a través de su efecto en la generación de capacidades dinámicas de absorción e ... -
El resultado internacional de las nuevas empresas. Una visión relacional asociada a la orientación al mercado de la red.
Monferrer Tirado, Diego; Estrada, Marta Universidad del País Vasco UPV/EHU (2016)This paper delves into the study of the factors that influence the international competitive position of international new ventures, and consequently, their international performance. By combining international entrepreneurship ... -
Role of international precocity in born global firms
Blesa, Andreu; Ripolles, Maria; Monferrer Tirado, Diego Inderscience Publishers (2011-06)The aim of this paper is to analyse the role of the speed of internationalisation in terms of the economic performance of born global firms. To that end, this research analyses whether the speed of market entry influences ... -
Service Quality and Customer Loyalty in a Post-Crisis Context. Prediction-Oriented Modeling to Enhance the Particular Importance of a Social and Sustainable Approach
Monferrer Tirado, Diego; Segarra-Moliner, José-Ramón; Estrada, Marta; Moliner, Miguel Angel MDPI (2019)Research into the influence of service quality on customer loyalty has typically focused on confirming isolated direct causal influences regarding particular dimensions of quality, usually undertaken in the context of ... -
Service quality in a post-crisis context: emotional effects and behaviours
Idrovo Arguello, Manuel Alexander; Monferrer Tirado, Diego; Estrada, Marta Emerald (2019-07)Purpose – The purpose of this paper is to analyse the influence of service quality dimensions as determinants of the emotional and relational behaviours experienced by the client in bank branches in the post-crisis context ...