ListarANG_Articles por tema "multimodality"
Mostrando ítems 1-15 de 15
-
A multimodal analysis of humour as an engagement strategy in YouTube research dissemination videos
Cracow Tertium Society for the Promotion of Language Studies (2023-03-28)Science popularisation has received widespread interest in the last decade. With the rapid evolution from print to digital modes of information, science outreach has been seen to cross educational boundaries and become ... -
A multimodal approach to business presentations for the tourism industry: learning communication skills in a master’s programme
Asociación Europea de Lenguas para Fines Específicos ( AELFE ) (2019)El éxito del proceso comunicativo se basa en el lenguaje, si bien muchos mensajes son expresados mediante la utilización de diversos modos que acompañan a las palabras para incrementar su significado. Este hecho es clave ... -
A multimodal rhetorical analysis of video resumes
Faculty of Economics and Business, University of Belgrade (2023-06)Today’s society is characterized by digital and multimodal technologies which allow the constant emergence of new digital genres, especially in professional contexts. One of these recent genres, the video resume (VR), ... -
Authentic materials in the Business English classroom: Annual Reports
Vilnius University (2015)International firms are interested in getting the best possible professionals, those who are able to communicate accurately at the workplace. To help them, the use of authentic materials in the classroom can enhance ... -
Building Successful Communication in EMI Contexts: A Multimodal Approach to Organizational Metadiscourse in Intercultural Lectures
De Gruyter (2024-07-03)Higher education (HE) has experienced a swift internationalization process in the last decade, introducing English as a Medium of Instruction (EMI) in many universities. This new reality brings about novel challenges for ... -
Combining Multimodal Techniques to Approach the Study of Academic Lectures: A Methodological Reflection
Spanish Association of English Studies (AEDEAN) (2021-06-28)This article offers a methodological reflection on the use of multimodal techniques for the study of academic lectures. Three distinct multimodal approaches have been put forward to explore the use of language holistically, ... -
Corpus Pragmatics and Multimodality: Compiling an ad-hoc Multimodal Corpus for EFL Pragmatics Teaching
Gate Association for Teaching and Education (GATE) (2020-12-05)The teaching and acquisition of foreign language pragmatics as a part of the communicative competence paradigm has been reported as essential since the deviation from the Chomskian competence-based model to a more ... -
Engaging the audience in online Youtube science dissemination videos: a look at the uptake of multimodal engagement strategies
University of Belgrade (2023)This study deals with YouTube science dissemination videos as a pedagogical tool for ESP and EMI courses. These videos maximize the reach of scientific content bringing it closer to the general public. However, in this ... -
Modal density and coherence in science dissemination: Orchestrating multimodal ensembles in online TED talks and youtube science videos
Elsevier (2022-05-13)As science communication goes beyond the traditional borders of academia, new science dissemination genres emerge. This paper presents a multimodal analysis of two online science videos uploaded to YouTube: a recorded TEDx ... -
Modal density in structuring segments containing organizational metadiscourse versus content sequences
ESP Today (2022-01-18)Organizational metadiscourse in lectures helps to facilitate comprehension and is frequently found in structuring segments placed in between content sequences. In contrast, content sequences are those parts of the discourse ... -
Multimodal engagement strategies in science dissemination: A case study of TED talks and YouTube science videos
Sage (2023-03-18)The growing interest on science dissemination offers new opportunities to communicate science openly to various audiences, but also brings on the challenge of adapting to an audience that does not share the same academic ... -
Multimodal interpersonal strategies in the new digital genre of clinical pictures: Exploring discourse and pedagogical implications for ESP-EMI team teaching
Universidad de Alicante. Departamento de Filología Inglesa (2024-01-31)Science communication is undergoing a digital shift that results in the remediation and emergence of genres that help bring science to expert and semiexpert audiences (Luzón & Pérez-Llantada, 2019, 2022). One such genre ... -
Multimodality for comprehensive communication in the classroom: Questions in guest lectures
Asociación Europea de Lenguas para Fines Específicos (AELFE) (2014)In recent years there have been many studies about the discourse of lectures (Pérez-Llantada & Ferguson, 2006; Csomay, 2007; Deroey & Taverniers, 2011). Lecturing is the most common speech event in most university ... -
Pedagogical Potential of Online Dictionaries in Metaphor and Idiom Language Instruction
International Association of Online Engineering (2022-11-15)Metaphors are an intrinsic part of thought and language that allow us to construe a cognitive domain in terms of another domain. Metaphors are especially relevant to the study of idioms, inasmuch as idioms are commonly ... -
Revisiting persuasion in oral academic and professional genres: Towards a methodological framework for Multimodal Discourse Analysis of research dissemination talks
Asociación Europea de Lenguas para Fines Específicos (AELFE) (2018)Previous work on oral genres (Kress & Van Leeuwen, 2001; Kress, 2010; Bateman, 2011) as well as on persuasion (O’Keefe, 2002; Perloff, 2003; Poggi & Pelachaud, 2008) has indicated that effective ...