Browsing ANG_Articles by Keyword "multimodalidad"
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A multimodal approach to business presentations for the tourism industry: learning communication skills in a master’s programme
Asociación Europea de Lenguas para Fines Específicos ( AELFE ) (2019)El éxito del proceso comunicativo se basa en el lenguaje, si bien muchos mensajes son expresados mediante la utilización de diversos modos que acompañan a las palabras para incrementar su significado. Este hecho es clave ... -
Combining Multimodal Techniques to Approach the Study of Academic Lectures: A Methodological Reflection
Spanish Association of English Studies (AEDEAN) (2021-06-28)This article offers a methodological reflection on the use of multimodal techniques for the study of academic lectures. Three distinct multimodal approaches have been put forward to explore the use of language holistically, ... -
Revisiting persuasion in oral academic and professional genres: Towards a methodological framework for Multimodal Discourse Analysis of research dissemination talks
Asociación Europea de Lenguas para Fines Específicos (AELFE) (2018)Previous work on oral genres (Kress & Van Leeuwen, 2001; Kress, 2010; Bateman, 2011) as well as on persuasion (O’Keefe, 2002; Perloff, 2003; Poggi & Pelachaud, 2008) has indicated that effective ...