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Los medios sociales en las empresas del IBEX MAB 15
(Universitat Jaume I, 2020-07-14)
Las pequeñas y medianas empresas ya cuentan en España con acceso al mercado
financiero internacional a través de Mercado Alternativo Bursatil (MAB); esto aumenta
el interés internacional de la compañía, lo que incrementa ...
La evolución de la marca Super Mario: un fenómeno transmedia
(Universitat Jaume I, 2020-07-14)
Super Mario is a fictional character that experienced a strong evolution in
popularity through time, first in videogames, later in films, television, comics,
books and merchandising, thanks to the use of diverse transmedia ...
La iaia Linda. Diseño y producción de un programa TV
(Universitat Jaume I, 2020-09-14)
My Final Master Thesis deals with the design and production of a transmedia television program called “La iaia Linda”. I am going to start with a review of the reality television format, mentioning its origin and its main ...
Memoria del proyecto. Memoria líquida del levantamiento popular chileno
(Universitat Jaume I, 2020-09-14)
Project memory. Liquid memory of the chilean people's uprising.
La comunicación de la Junta Central Fallera: impacto de la declaración de las fallas como Patrimonio de la Humanidad
(Universitat Jaume I, 2020-09-14)
The Fallas Festival is a traditional event that was declared Intangible Cultural
Heritage of Humanity by UNESCO in 2016. A festival that includes thousands of
active members and has a notable socioeconomic impact in the ...
Plan de comunicación: Castellón Plaza
(Universitat Jaume I, 2020-09-14)
This project presents the final of the Master in New Trends and Processes of Innovation in Communication, in the itinerary of Strategic Management of Business Communication and consists of the elaboration ...
Proyecto "cuando te caes del cielo”
(Universitat Jaume I, 2020-09-14)
The project "Cuando te caes del cielo" was born as a transmedia production that consists in the elaboration of 5 video clips by the artist Indigo Jams with a story that is conducted through all of them. ...
Anàlisi de la gestió de comunicació en temps de COVID-19: el cas de Caixa Ontinyent.
(Universitat Jaume I, 2020-07-14)
In March 2020 there was a global crisis due to covid-19, an infectious disease that mainly affects the respiratory system and is also contagious. At first, it seemed that it would not affect much of the Spanish territory, ...
Educación ¿online?: actuación y retos de la digitalización de la enseñanza universitaria ante los escenarios de la crisis de la COVID-19
(Universitat Jaume I, 2020-07-14)
For several weeks throughout the winter and spring of 2020, the world has experienced an exceptional situation caused by the COVID-19 pandemic. In this context, many professionals have seen their work routine ...
Literatura, música y transmedia: Rosalía, la nueva Flamenca
(Universitat Jaume I, 2020-09-14)
This work exposesan investigation of the transition from literature to transmedia music, based on the case study of singer Rosalía, since her album El mal quereris inspired by the book El Roman de Flamenca.In it, ...