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Plan de Comunicación - Frutas y Verduras Rosa
(Universitat Jaume I, 2020-07-14)
Frutas y Verduras Rosa es un negocio familiar ambulante que comercializa con
frutas y verduras y frecuenta mercadillos locales de varios pueblos pertenecientes
a la Comunidad Valenciana y Cataluña. Frutas y Verduras Rosa ...
Los medios sociales en las empresas del IBEX MAB 15
(Universitat Jaume I, 2020-07-14)
Las pequeñas y medianas empresas ya cuentan en España con acceso al mercado
financiero internacional a través de Mercado Alternativo Bursatil (MAB); esto aumenta
el interés internacional de la compañía, lo que incrementa ...
Plan de comunicación para Eltin
(Universitat Jaume I, 2020-07-13)
The cycling sector is constantly growing. In recent years, most of the Spanish cities are taking the bicycle into account in mobility planning and every year more lanes and routes for cyclists are enabled. This fact and ...
Proyecto de creación "Wizard Editorial" editorial especializada en fotolibros LGTBI [lesbianas, gais transexuales, bisexuales e intersexuales]
(Universitat Jaume I, 2020-09-14)
This Final Master Project proposes the creation of an editorial specialized in LGT-BI themed Photobooks (Lesbians, Gays, Transsexuals, Bisexuals and Intersex).As an independent publisher, it seeks to offer publication ...
El uso de Twitter por parte de los actores políticos y sociales durante las manifestaciones de octubre de 2019 en Ecuador
(Universitat Jaume I, 2020-09-15)
Social networks have become one of the main spaces to interact and create communities in the field of political communication. In this field, one of the most relevant platforms is Twitter, becoming a virtual ...
Nuevas narrativas en el reality game: estrategias transmedia, motivaciones y comunicación multiagente en el Festival de Eurovisión
(Universitat Jaume I, 2020-09-14)
This research aims to know the characteristics and narrative structure of transmedia strategies
used in reality shows, specifically, in the musical reality games through a media study of the
Eurovision Song Contest 2019. ...
Estereotipos masculinos presentes en marcas de limpieza del hogar en la actualidad
(Universitat Jaume I, 2020-07-13)
One of the elements that advertising communication uses the most are stereotypes, both male and female. In this case, male stereotypes are used in two main ways, one of them is as an expert in the field ...
Realitat Augmentada com estratègia comunicativa en Patrimoni Cultural: el cas de Streetmuseum.
(Universitat Jaume I, 2020-09-14)
The present final work of master addresses the study of Augmented Reality in its use as an communication instrument for the heritage management. It is based on the premise that innovation in communication is necessary to ...
Nuevos perfiles profesionales y rutinas de trabajo de los gabinetes de comunicación. Estudio de caso del Ayuntamiento de València
(Universitat Jaume I, 2020-07-15)
ThisMaster's dissertationfocuses on researching the new professional profiles that have emerged in the communication cabinets, starting with the introduction of social networks and new technologies. In addition, ...
La transformación del director de comunicación política en la era digital: el caso de la gestión informativa de la crisis del COVID19 por parte del Gobierno español
(Universitat Jaume I, 2020-07-15)
The figure of headof political communication has undergone a profound transformation in the last decade, fundamentally due to the irruption of new technologies in the political sphere. The scenario created ...