Mostrar el registro sencillo del ítem

Variables that influence the purchase of a bottle of wine

dc.contributor.authorCoccia Agost, Claudia
dc.contributor.otherGeorgantzis, Nikolaos
dc.contributor.otherJaramillo Gutiérrez, Ainhoa
dc.contributor.otherUniversitat Jaume I. Departament d'Economia
dc.date.accessioned2021-07-22T11:19:06Z
dc.date.available2021-07-22T11:19:06Z
dc.date.issued2020-07-14
dc.identifier.urihttp://hdl.handle.net/10234/194178
dc.descriptionTreball Final de Grau en Economia. Codi: EC1049. Curs acadèmic: 2019/2020ca_CA
dc.description.abstractThis work is supported by the results obtained from a survey of 544 people. The work tries to find out which variables influence the consumer most in the purchase of a bottle of wine. We have obtained that the own experience as a consumer, the price and the opinion of other consumers influence more than the brand, advertising and the design of the bottle. On the other hand, we have not found evidence that the higher the consumer's income, the higher the price he or she will pay for a bottle of wine.ca_CA
dc.format.extent35 p.ca_CA
dc.format.mimetypeapplication/pdfca_CA
dc.language.isoengca_CA
dc.publisherUniversitat Jaume Ica_CA
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/ca_CA
dc.subjectGrau en Economiaca_CA
dc.subjectGrado en Economíaca_CA
dc.subjectBachelor's Degree in Economicsca_CA
dc.subjectwineca_CA
dc.subjectpreferencesca_CA
dc.subjectsurveyca_CA
dc.titleVariables that influence the purchase of a bottle of wineca_CA
dc.typeinfo:eu-repo/semantics/bachelorThesisca_CA
dc.educationLevelEstudios de Gradoca_CA
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessca_CA


Ficheros en el ítem

Thumbnail
Nombre:
TFG_2021_CocciaAgostC.pdf
Tamaño:
817.4Kb
Formato:
PDF
Ver/Abrir

Este ítem aparece en la(s) siguiente(s) colección(ones)

Mostrar el registro sencillo del ítem

http://creativecommons.org/licenses/by-nc-nd/4.0/
Excepto si se señala otra cosa, la licencia del ítem se describe como: http://creativecommons.org/licenses/by-nc-nd/4.0/