Variables that influence the purchase of a bottle of wine
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Títol
Variables that influence the purchase of a bottle of wineAutoria
Tutor/Supervisor; Universitat.Departament
Georgantzis, Nikolaos; Jaramillo Gutiérrez, Ainhoa; Universitat Jaume I. Departament d'EconomiaData de publicació
2020-07-14Editor
Universitat Jaume IResum
This work is supported by the results obtained from a survey of 544 people. The work
tries to find out which variables influence the consumer most in the purchase of a bottle
of wine. We have obtained that the own ... [+]
This work is supported by the results obtained from a survey of 544 people. The work
tries to find out which variables influence the consumer most in the purchase of a bottle
of wine. We have obtained that the own experience as a consumer, the price and the
opinion of other consumers influence more than the brand, advertising and the design of
the bottle. On the other hand, we have not found evidence that the higher the consumer's
income, the higher the price he or she will pay for a bottle of wine. [-]
Paraules clau / Matèries
Descripció
Treball Final de Grau en Economia. Codi: EC1049. Curs acadèmic: 2019/2020
Tipus de document
info:eu-repo/semantics/bachelorThesisDrets d'accés
info:eu-repo/semantics/openAccess
Apareix a les col.leccions
- Grau en Economia [292]