Variables that influence the purchase of a bottle of wine
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comunitat-uji-handle3:10234/111700
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Título
Variables that influence the purchase of a bottle of wineAutoría
Tutor/Supervisor; Universidad.Departamento
Georgantzis, Nikolaos; Jaramillo Gutiérrez, Ainhoa; Universitat Jaume I. Departament d'EconomiaFecha de publicación
2020-07-14Editor
Universitat Jaume IResumen
This work is supported by the results obtained from a survey of 544 people. The work
tries to find out which variables influence the consumer most in the purchase of a bottle
of wine. We have obtained that the own ... [+]
This work is supported by the results obtained from a survey of 544 people. The work
tries to find out which variables influence the consumer most in the purchase of a bottle
of wine. We have obtained that the own experience as a consumer, the price and the
opinion of other consumers influence more than the brand, advertising and the design of
the bottle. On the other hand, we have not found evidence that the higher the consumer's
income, the higher the price he or she will pay for a bottle of wine. [-]
Palabras clave / Materias
Descripción
Treball Final de Grau en Economia. Codi: EC1049. Curs acadèmic: 2019/2020
Tipo de documento
info:eu-repo/semantics/bachelorThesisDerechos de acceso
info:eu-repo/semantics/openAccess
Aparece en las colecciones
- Grau en Economia [292]