B2B E-Commerce Strategy of The Wholesale SMEs MEGA CAXTON

Abstract

Against the background of the rapid development of E-Commerce, many small and medium-sized enterprises (SMEs) have gradually realized of the importance of developing E-Commerce. However, SMEs need to determine whether and how to develop E-Commerce based on their current economic environment. This paper takes the Chinese traditional wholesale SMEs in Spain, MEGA CAXTON, as a case study. Some literatures and field investigation are applied to obtain the degree of B2B ECommerce influence on the enterprise in the current environment. Finally, a proposal about how to develop a corresponding B2B E-Commerce strategy for the enterprise is given. This study can provide some suggestions about how to develop E-Commerce strategies for wholesale enterprise in Spain. Furthermore, readers can also learn about the economic activities of Chinese enterprises in Spain