B2B E-Commerce Strategy of The Wholesale SMEs MEGA CAXTON
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Title
B2B E-Commerce Strategy of The Wholesale SMEs MEGA CAXTONAuthor (s)
Tutor/Supervisor; University.Department
Saorín Iborra, Ana María; Universitat Jaume I. Departament d'Estudis Anglesos.; Universitat Jaume I. Departament d'Estudis Anglesos.Date
2019-07-17Publisher
Universitat Jaume IAbstract
Against the background of the rapid development of E-Commerce, many
small and medium-sized enterprises (SMEs) have gradually realized of the importance
of developing E-Commerce. However, SMEs need to determine whether ... [+]
Against the background of the rapid development of E-Commerce, many
small and medium-sized enterprises (SMEs) have gradually realized of the importance
of developing E-Commerce. However, SMEs need to determine whether and how to
develop E-Commerce based on their current economic environment. This paper takes
the Chinese traditional wholesale SMEs in Spain, MEGA CAXTON, as a case study.
Some literatures and field investigation are applied to obtain the degree of B2B ECommerce influence on the enterprise in the current environment. Finally, a proposal
about how to develop a corresponding B2B E-Commerce strategy for the enterprise is
given. This study can provide some suggestions about how to develop E-Commerce
strategies for wholesale enterprise in Spain. Furthermore, readers can also learn about
the economic activities of Chinese enterprises in Spain [-]
Subject
Description
Treball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2018/2019.
Type
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