Gugu.es: a critical analysis

Abstract

The purpose of this project is to give a proposal for the company Pérez Cardán, S.L. to improve the online service that the company has available in the website: gugu.es . In order to do so, it will be necessary to understand the evolution of the Internet throughout history, and how it is shaping the society of today. Thus, the concepts electronic commerce and social e - commerce will be explained. Then, a thorough description of the company will be made, in means of understanding its history, and the values they have. Before being able to give a proposal, it is important to understand how websites are designed, thus, the websites from two other companies - Amazon, and babyshop - will be analysed, followed with the analysis of the website of study , gugu.es . Afte r that, a survey to know the opinions of potential customers will be carried out, and the data results will be analysed. Finally, a proposal of improvement for gugu.es will be given, focusing on four main aspects: website design, language, filtering, and p roduct description.