Gugu.es: a critical analysis
Metadata
Show full item recordcomunitat-uji-handle:10234/158176
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comunitat-uji-handle3:10234/108758
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Metadata
Title
Gugu.es: a critical analysisAuthor (s)
Tutor/Supervisor; University.Department
Ruiz Garrido, Miguel Francisco; Universitat Jaume I. Departament d'Estudis AnglesosDate
2017-06-09Publisher
Universitat Jaume IAbstract
The purpose of this project is to give a proposal for the company Pérez Cardán, S.L. to
improve the online service that
the company has
available in the website:
gugu.es
. In
order to do so, it ... [+]
The purpose of this project is to give a proposal for the company Pérez Cardán, S.L. to
improve the online service that
the company has
available in the website:
gugu.es
. In
order to do so, it will be necessary to understand the evolution of the Internet
throughout
history, and how it is shaping the society of today. Thus, the concepts electronic
commerce and social e
-
commerce will be explained. Then, a thorough description of the
company will be made, in means of understanding its history, and the values
they have.
Before being able to give a proposal, it is important to understand how websites are
designed, thus, the websites from two other companies
-
Amazon, and babyshop
-
will be
analysed, followed with the analysis of the website of study
,
gugu.es
. Afte
r that, a survey
to know the opinions of potential customers will be carried out, and the data results will
be analysed. Finally, a proposal of improvement for
gugu.es
will be given, focusing on
four main aspects: website design, language, filtering, and p
roduct description. [-]
Subject
Description
Treball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2016/2017
Type
info:eu-repo/semantics/masterThesisRights
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info:eu-repo/semantics/restrictedAccess
info:eu-repo/semantics/restrictedAccess