Gugu.es: a critical analysis
Metadades
Mostra el registre complet de l'elementcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71345
comunitat-uji-handle3:10234/108758
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Metadades
Títol
Gugu.es: a critical analysisTutor/Supervisor; Universitat.Departament
Ruiz Garrido, Miguel Francisco; Universitat Jaume I. Departament d'Estudis AnglesosData de publicació
2017-06-09Editor
Universitat Jaume IResum
The purpose of this project is to give a proposal for the company Pérez Cardán, S.L. to
improve the online service that
the company has
available in the website:
gugu.es
. In
order to do so, it ... [+]
The purpose of this project is to give a proposal for the company Pérez Cardán, S.L. to
improve the online service that
the company has
available in the website:
gugu.es
. In
order to do so, it will be necessary to understand the evolution of the Internet
throughout
history, and how it is shaping the society of today. Thus, the concepts electronic
commerce and social e
-
commerce will be explained. Then, a thorough description of the
company will be made, in means of understanding its history, and the values
they have.
Before being able to give a proposal, it is important to understand how websites are
designed, thus, the websites from two other companies
-
Amazon, and babyshop
-
will be
analysed, followed with the analysis of the website of study
,
gugu.es
. Afte
r that, a survey
to know the opinions of potential customers will be carried out, and the data results will
be analysed. Finally, a proposal of improvement for
gugu.es
will be given, focusing on
four main aspects: website design, language, filtering, and p
roduct description. [-]
Paraules clau / Matèries
Descripció
Treball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2016/2017
Tipus de document
info:eu-repo/semantics/masterThesisDrets d'accés
http://rightsstatements.org/vocab/CNE/1.0/
info:eu-repo/semantics/restrictedAccess
info:eu-repo/semantics/restrictedAccess