Listar TFM: Màster Universitari en Llengua Anglesa per al Comerç Internacional por fecha de publicación
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Tactical planning for Human Resources: Incorporation of teleworking in the export department
Universitat Jaume I (2018-10-22)Teleworking was introduced in 1970 as a new way of organizing work. The rapid development of new communication technologies makes it even easier to incorporate remote work into an organizational structure. Even so, there ... -
“Transcending borders". A suitability study and internationalisation plan proposal for Dulcesol company
Universitat Jaume I (2018-10-22)Being international in our increasingly globalised world is today a necessary challenge for many companies. This project is aimed at studying the suitability of creating and materialising an internationalisation plan for ... -
Search engine optimization as a marketing tool for improving the online presence and visibility of garciaBallester’s website
Universitat Jaume I (2019-07-17)This study provides an analysis of the current state of the garciaBallester website based on previous conducted research and literature studies. An increase in the use of internet has caused Search Engine Optimization ... -
Emotional intelligence: how innovating may affect stress in the working environment
Universitat Jaume I (2019-07-17)Being productive and effective at the workplace has always been crucial. Precisely the way the working personnel perceive this objective requires not only effort, but also a clear state of mind on a daily basis, instrumental ... -
B2B E-Commerce Strategy of The Wholesale SMEs MEGA CAXTON
Universitat Jaume I (2019-07-17)Against the background of the rapid development of E-Commerce, many small and medium-sized enterprises (SMEs) have gradually realized of the importance of developing E-Commerce. However, SMEs need to determine whether ... -
Lifeker+, key to growth: an international marketing plan of Keraben Group
Universitat Jaume I (2019-07-17)“To prosper in a world of abrupt changes and discontinuities, of newly emerging forces and dangers, of unforeseen influences from abroad, firms need to prepare themselves, as well as re-evaluate and innovate their products ... -
Banking Services across International Borders: A Marketing Plan for CREDIPEMI 360º
Universitat Jaume I (2019-07-17)The main objective of this master’s thesis is to suggest a marketing plan for the banking entity Caixa Rural Vila-real, which belongs to Grupo Cooperativo Cajamar, to internationalize its presence beyond Spanish borders. ... -
Keraben Grupo S.A. beyond Europe: A marketing plan for the internationalization of the Stoneage Collection to Canada
Universitat Jaume I (2019-07-17)Economic globalization fosters firms from all over the world to face not only a strong competition but also the necessity of being constantly innovating (Amoore, 2018). Going increasingly international is thus a key ... -
An analysis of Azulev Grupo website. The influence of web 2.0 & seo positioning
Universitat Jaume I (2019-10-22)With the development of new technologies and its implementation in today’s society, Information and Communication Technologies has become a huge influence in the way in which companies use their website and social networks ... -
Growing alternatives for becoming international: the role of social media in the digital marketing of Innova Advanced Consulting
Universitat Jaume I (2019-10-22)The present work shows an analysis of social media in the digital marketing division of the software company Innova Advanced Consulting. Since the Web 2.0 or the second generation of world wide web has appeared, traditional ... -
The significance of websites in international trade: An approach to providing a competent website for Juan Serrano
Universitat Jaume I (2019-10-22)The phenomenon of the Internet emerges in the 20th century to be established as a primordial tool in the current society. The majority of the current population have access to the Internet. Nevertheless, at the origins ... -
Obtaining the AEO status
Universitat Jaume I (2019-10-22)The Authorized Economic Operator is a certificate that enables multinational brands become a synonym of trust, organization and security. This master’s thesis aims at obtaining the Authorised Economic Operator status ... -
Portrait of a company’s brand identity through video advertisements: a contrastive multimodal analysis of Apple and Samsung
Universitat Jaume I (2019-10-22)Conveying the right brand image to a target market is a fundamental marketing activity. In the current time, the technology market is saturated and buyers are open to numberless devices and alternatives, for which intense ... -
Social Media Marketing as a strategic growth driver for STN Cerámica in the segment B2B
Universitat Jaume I (2019-10-22)Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and social networks. In ... -
How to Prepare your Company for the Trade Events of its Sector: Case study of Turomas, S.L.
Universitat Jaume I (2019-10-23)The thesis will be focused in the company in which I did my internship and where I am still working: Turomas, S.L. This study begins by contextualizing Turomas and explaining its internal restructuring, since they are ... -
Mobile marketing implementation in Alfa Tiles: an app development
Universitat Jaume I (2019-10-23)Portable technology is having an increasing impact in today’s society as evidenced by the widespread use of mobile, tablet and computer devices around the world. As developments in the field of science, computing ... -
The HUB-100 Project: A proposal to export project cargo through a regular line of containers from Spain to Tunisia
Universitat Jaume I (2019-10-23)Over the years, the sea has become the transport of the world. The arrival of the Globalization together with the beginning of the Industrial Revolution entailed a dramatic development of international seaborne trade, ... -
Analysing Product Pitches Multimodally for Chinese International Trade
Universitat Jaume I (2020-07-22)Product pitches, as an innovative promotion genre, could be more persuasive than traditional oral promotion in which there is no combination between non-verbal modes and verbal modes in business environments (Cassily & ... -
Improving the Recognition and Sales of a Company: a Marketing Plan for Marazzi Iberia S.L.U.
Universitat Jaume I (2020-07-28)This study consists of a marketing plan developed for Marazzi Iberia S.L.U, a Spanish ceramics company belonging to the Italian group Marazzi, with its headquarters in Castellón de la Plana. Despite being a leader in the ... -
The persuasion language in letters to stakeholders of renewable energy companies. A comparison between executives and chairmen’s statements
Universitat Jaume I (2020-09-21)Afida, Faiz and Chan (2013) stated that in recent years there are numerous research on the corporate annual reports and their most commonly read sections, the management statements (i.e. executives and chairmen’s ...