How to Prepare your Company for the Trade Events of its Sector: Case study of Turomas, S.L.
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Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71345
comunitat-uji-handle3:10234/108758
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Título
How to Prepare your Company for the Trade Events of its Sector: Case study of Turomas, S.L.Autoría
Tutor/Supervisor; Universidad.Departamento
Palmer-Silveira, Juan; Universitat Jaume I. Departament d'Estudis AnglesosFecha de publicación
2019-10-23Editor
Universitat Jaume IResumen
The thesis will be focused in the company in which I did my internship and where I
am still working: Turomas, S.L.
This study begins by contextualizing Turomas and explaining its internal
restructuring, since they ... [+]
The thesis will be focused in the company in which I did my internship and where I
am still working: Turomas, S.L.
This study begins by contextualizing Turomas and explaining its internal
restructuring, since they are key elements for understanding the nature of this project. The
main study factor is the compilation of proposals and new strategies when presenting the
company at promotional events, such as open days and trade fairs of which Glasstec is the
most important one.
This is all part of the company's ambition to increase its international presence and,
for this process, my study shows the work carried out before, during and after attending
Glasstec fair in Germany, where marketing capacities are directly involved to promote
Turomas.
The thesis culminates with the improvements and results appreciated after the
implementation of the proposed practices. [-]
Palabras clave / Materias
Descripción
Treball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2018/2019
Tipo de documento
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