An analysis of Azulev Grupo website. The influence of web 2.0 & seo positioning
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Título
An analysis of Azulev Grupo website. The influence of web 2.0 & seo positioningAutoría
Tutor/Supervisor; Universidad.Departamento
Ruiz-Madrid, Noelia; Universitat Jaume I. Departament d'Estudis AnglesosFecha de publicación
2019-10-22Editor
Universitat Jaume IResumen
With the development of new technologies and its implementation in today’s
society, Information and Communication Technologies has become a huge
influence in the way in which companies use their website and social ... [+]
With the development of new technologies and its implementation in today’s
society, Information and Communication Technologies has become a huge
influence in the way in which companies use their website and social networks as
an element of marketing. Thus, this paper has two purposes: first, present an
analysis of the use of website branding in a tile company and, second, reflect about
the positive influence this web branding and its social networks has on the
marketing of the company. A website and social networks from a tile company
called Azulev Grupo is selected to analyze how they are used to improve the quality
of their marketing processes. To complement the study, an interview with the
creators and editors of the company’s website has been conducted, focusing on all
the different aspects taken into account for the creation to show the real value that
this tool can have on the corporate image of the company. To conclude, it needs to
be mentioned the positive effects of web branding for the promotion of a strong
brand and the creation of a positive marketing plan. For this reason, website
branding needs to be considered as a new marketing method to be applied. [-]
Palabras clave / Materias
Màster Universitari en Llengua Anglesa per al Comerç Internacional | Máster Universitario en Lengua Inglesa para el Comercio Internacional | Master's Degree in English Language for International Trade | tile company | digital marketing | advertising | information and communication technologies | social networks | SEO
Descripción
Treball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2018/2019.
Tipo de documento
info:eu-repo/semantics/masterThesisDerechos de acceso
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