Practical approach to analyse the key resources and capabilities applied to a furniture firm

Abstract

The principal question that tries to solve the strategic management of a firm is related to the strategy formulating process that enables it to exploit and support his principal competitive advantages. Therefore, the main objective of this project is to do a review and a biographical research of the principal strategy explicative approaches and to analyse them in a specific case of a furniture firm. Also, the development of this project allows us to analyse the set of practices that companies make to detect its main competitive advantages. In particular, the way in which companies, from the internal approach, use their resources and capabilities to establish a strategy that would allow them to obtain higher profits than their competitors.