ListarEMP_Articles por tema "Rapid international entry"

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    • openAccess   Marketing capabilities: do they matter in INVs? 

      Blesa, Andreu; Ripolles, Maria; Monferrer Tirado, Diego Inderscience (2010)
      This paper examines the influence that marketing capabilities developed in international new ventures can have on their international performance and international geographical diversification. Rapid entry in foreign markets ...