Marketing capabilities: do they matter in INVs?
Scholar | Other documents of the author: Blesa Pérez, Andreu; Ripollés Meliá, María; MONFERRER TIRADO, DIEGO
MetadataShow full item record
TitleMarketing capabilities: do they matter in INVs?
This paper examines the influence that marketing capabilities developed in international new ventures can have on their international performance and international geographical diversification. Rapid entry in foreign ... [+]
This paper examines the influence that marketing capabilities developed in international new ventures can have on their international performance and international geographical diversification. Rapid entry in foreign markets is also highlighted as a factor contributing to the development of marketing capabilities in international new ventures. The central concept advanced in the paper is that international new ventures generate competitive advantages associated with early internationalisation that derive from their influence on the development of marketing capabilities in these firms. The study ’s conclusions provide new keys for the literature on entrepreneurship and marketing, and will contribute to improve our understanding of how new international ventures behave. [-]
Entrepreneurship | Marketing capabilities | Marketing strategy | Rapid international entry | Economic performance | International geographical diversification | International business enterprises | New business enterprises | Export marketing | Empreses multinacionals | Empreses--Creació | Màrqueting internacional
Bibliographic citationWorld Review of Entrepreneurship, Management and Sustainable Development (2010) vol. 6, no. 1/2, p. 71-99
This item appears in the folowing collection(s)
- EMP_Articles