Listar ANG_Articles por autoría "1e564b11-d93e-4363-89a1-d44196b6ec9f"
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A multimodal analysis of humour as an engagement strategy in YouTube research dissemination videos
Bernad-Mechó, Edgar; Girón-García, Carolina Cracow Tertium Society for the Promotion of Language Studies (2023-03-28)Science popularisation has received widespread interest in the last decade. With the rapid evolution from print to digital modes of information, science outreach has been seen to cross educational boundaries and become ... -
Combining Multimodal Techniques to Approach the Study of Academic Lectures: A Methodological Reflection
Bernad-Mechó, Edgar Spanish Association of English Studies (AEDEAN) (2021-06-28)This article offers a methodological reflection on the use of multimodal techniques for the study of academic lectures. Three distinct multimodal approaches have been put forward to explore the use of language holistically, ... -
Engaging audiences in the digital age : A proposal for students’ training in multimodal literacies using YouTube research dissemination videos
Girón-García, Carolina; Bernad-Mechó, Edgar Universidad de Granada (2024-01-31)Science dissemination with online videos has become an essential skill for both researchers and students. Learning the language of science dissemination videos entails more than just understanding their linguistic nature. ... -
Metadiscourse and Topic Introductions in an Academic Lecture: A Multimodal Insight
Bernad-Mechó, Edgar De Gruyter (2017)This paper is part of a larger scale project where I explore the structure of academic lecture. The focus of the study here presented is to investigate the structure and organization of a university lecture through the ... -
Modal density and coherence in science dissemination: Orchestrating multimodal ensembles in online TED talks and youtube science videos
Valeiras-Jurado, Julia; Bernad-Mechó, Edgar Elsevier (2022-05-13)As science communication goes beyond the traditional borders of academia, new science dissemination genres emerge. This paper presents a multimodal analysis of two online science videos uploaded to YouTube: a recorded TEDx ... -
Modal density in structuring segments containing organizational metadiscourse versus content sequences
Bernad-Mechó, Edgar ESP Today (2022-01-18)Organizational metadiscourse in lectures helps to facilitate comprehension and is frequently found in structuring segments placed in between content sequences. In contrast, content sequences are those parts of the discourse ... -
Multimodal (Inter)action Analysis for the study of lectures: active and passive uses of metadiscourse
Bernad-Mechó, Edgar De Gruyter (2023-03)This paper offers a Multimodal (Inter)action Analysis study of how metadiscourse is used in university lectures. Metadiscourse is frequently employed in spoken academic discourse to guide the audience through the contents ... -
Multimodal engagement strategies in science dissemination: A case study of TED talks and YouTube science videos
Bernad-Mechó, Edgar; Valeiras-Jurado, Julia Sage (2023-03-18)The growing interest on science dissemination offers new opportunities to communicate science openly to various audiences, but also brings on the challenge of adapting to an audience that does not share the same academic ...