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Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea
Hwang, Syjung; Lee, Minyoung; Park, Eunil; del Pobil, Angel P. Elsevier (2021-07-30)Finding motivations for customer brand loyalty is one of the most popular academic and practical research fields; in this regard, some scholars have explored motivations in the retail industry. As the concept of private ...