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The impact of the presentation means on the assessment of the characteristics of a product and the user's purchase intention
Felip, Francisco; Galán Serrano, Julia; García-García, Carlos; Contero, Manuel; Chulvi, Vicente Asociación Española de Dirección e Ingeniería de Proyectos (AEIPRO) (2021-07)The rise of e-commerce has encouraged the use of image and virtual reality as the preferred means for many companies to present their products, replacing other more conventional presentation formats. However, the perception ...