Transparency in the structure of the Catalan communications system : the communication and culture barometer

Abstract

What and what for: the need for a barometer At the beginning of 2003, the Catalan Space for Communication and Culture (ESCACC) Foundation initiated a long-awaited project: an audience measurement study specifically addressed to Catalan-speaking areas (Catalonia, the Valencian Country and the Balearic Islands). Following a series of initial reports, the Communication and Culture Audiences Foundation (FUNDACC) was created, with the aim of promoting a new instrument known as the Communication and Culture Barometer. Fieldwork began in 2007 to gather the first data, which was published on 28 February 2008. This date represents a remarkable watershed: the end of opacity in the Catalan communication system, which finally gained access to rigorous information on the consumer habits and media and cultural practices occurring within its boundaries