Different ways… same message? Road safety-targeted communication strategies in Spain over 62 years (1960–2021)
Ver/ Abrir
Impacto
Scholar |
Otros documentos de la autoría: Faus, Mireia; Fernández Fernández, Cesáreo; Alonso, Francisco; Useche, Sergio
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/8013
comunitat-uji-handle3:10234/8014
comunitat-uji-handle4:
INVESTIGACIONMetadatos
Título
Different ways… same message? Road safety-targeted communication strategies in Spain over 62 years (1960–2021)Fecha de publicación
2023Editor
ElsevierISSN
2405-8440Cita bibliográfica
Faus M, Fernández C, Alonso F, Useche SA. Different ways… same message? Road safety-targeted communication strategies in Spain over 62 years (1960-2021). Heliyon. 2023 Aug 1;9(8):e18775. doi: 10.1016/j.heliyon.2023.e18775. PMID: 37583762; PMCID: PMC10424080.Tipo de documento
info:eu-repo/semantics/articleVersión
info:eu-repo/semantics/publishedVersionPalabras clave / Materias
Resumen
Among the most generalised preventive measures against traffic crashes, advertisements and
broadcast campaigns in the media have stood out over the last six decades. The core aim of this
paper is to describe the ... [+]
Among the most generalised preventive measures against traffic crashes, advertisements and
broadcast campaigns in the media have stood out over the last six decades. The core aim of this
paper is to describe the evolution of the subject matter and typology of road safety-related advertisements used in Spain during 62 years (1960–2021). Thus, this paper assesses their role in
reducing road fatalities, while keeping in mind the potential effect of the many other road safetyrelated preventive measures carried out in the country during this period. The results of this study
allow us to target five key time periods, all of them with clear particular communication strategies
to be differentiated, using specific types of advertisements and informative, persuasive,
emotional, and humorous techniques (among others) to reach the audience. Additionally, some
key practical implications and guidelines are provided. [-]
Publicado en
Heliyon. 2023 Aug 1;9(8):e18775Entidad financiadora
INTRANT (National Institute of Transit and Land Transportation) | Generalitat Valenciana
Código del proyecto o subvención
20170475 | ACIF/2020/035
Derechos de acceso
info:eu-repo/semantics/openAccess
Aparece en las colecciones
- COM_Articles [808]