Impact of influencers’ Facebook pages in cultivating fear and terror among youths during the COVID-19 pandemic
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Impact of influencers’ Facebook pages in cultivating fear and terror among youths during the COVID-19 pandemicFecha de publicación
2023-02Editor
Bastas Publications DOOCita bibliográfica
Omar, R. G. A. S., & Casero-Ripollés, A. (2023). Impact of influencers’ Facebook pages in cultivating fear and terror among youths during the COVID-19 pandemic. Online Journal of Communication and Media Technologies, 13(2), e202314. https://doi.org/10.30935/ojcmt/13005Tipo de documento
info:eu-repo/semantics/articleVersión de la editorial
https://www.ojcmt.net/article/impact-of-influencers-facebook-pages-in-cultivatin ...Versión
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Many research studies defined news pages that connect users with public affairs as social media
influencers. This includes opinion leaders, journalists, media personnel, editors, and political
experts. In this sense, ... [+]
Many research studies defined news pages that connect users with public affairs as social media
influencers. This includes opinion leaders, journalists, media personnel, editors, and political
experts. In this sense, news consumption on influencers’ Facebook pages can have the same
cultivation impact as consuming news on any offline platform, particularly during times of threat.
Within this, we aim to reexamine the cultivation theory in the context of social media. Thus, we
explore the role of influencers on Facebook in cultivating threat perception among youths during
the COVID-19 pandemic. Also, to examine the possible correlation between threat perception
and favoring of more restrictive policies on Facebook news coverage. For this, we used the
survey method (n=1,309) on youths aged 18-35 years in Egypt, Spain, and the USA. In this respect,
our data revealed a significant relationship between news consumption on influencers’
Facebook pages and threat level. The more people consume news on influencers’ Facebook
pages, the higher their threat perception is. Our findings also demonstrate that even though the
cultivation assumption is valid in the context of Facebook, there are variations from the TV
context postulation. Nowadays, people are aware of the effect of their news exposure on
shaping their perception yet being aware did not mediate the cultivation effect. [-]
Publicado en
Online Journal of Communication and Media Technologies, Volume 13, Issue 2, Article No: e202314.Entidad financiadora
Agencia Estatal de Investigación | Generalitat Valenciana
Código del proyecto o subvención
PID2020-119492GB-I00 | GRISOLIAP/2019/052
Derechos de acceso
info:eu-repo/semantics/openAccess
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