Ever-increasing relevance of online presence for business companies: an improvement proposal for Transportes Franpama S.L.

Abstract

The Internet has become the world’s main tool to promote business opportunities in a significant scale. Being present on the Internet is one of the main marketing strategies as a means of succeeding in the business world. Web Sites are crucial when deciding to attract the attention of new clients and are the first contact customers have with a company. However, only having a simple business Web Site is no longer sufficient. Web Sites must be dynamic, easy to navigate and appealing at first sight. Developing an impressive Web Site is compulsory in order to attract clients. Nonetheless, Web Sites are not the single source of information available online anymore. The use of Social Media has become vital with the purpose of marketing businesses. Combining both Web Site design and Social Media is compulsory for enterprises whose aim is to be present online, such as Transportes Franpama S.L. Therefore, this thesis has two purposes. The former is to research the available literature and determine what important elements are to be considered when designing Web Sites and Social Media for companies. The latter is to simulate these improvements through the Wix Web Site builder and Social Media platforms, Instagram and Twitter, for Transportes Franpama S.L. To achieve the aforementioned goals, various characteristics are selected from the review literature and implemented. By simulating a new Web Site, a fresh and modern image is given to the company and therefore the possibility of bettering the original Web Site is demonstrated. Furthermore, the creation of the Twitter and Instagram accounts from scratch reveal the possibility of constructive interaction with prospective clients of the studied company. It can be concluded that the two, Web Site design and Social Media, must be blended together to ensure Transportes Franpama S.L.’s success in online business settings and its visibility towards future clients.