A Multimodal Approach to Promotional Interviews: Inspecting Delivery Competences in Torrecid S.A.
Metadatos
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Metadatos
Título
A Multimodal Approach to Promotional Interviews: Inspecting Delivery Competences in Torrecid S.A.Autoría
Tutor/Supervisor; Universidad.Departamento
Ruiz-Garrido, Miguel F.; Universitat Jaume I. Departament d'Estudis AnglesosFecha de publicación
2020-09-21Editor
Universitat Jaume IResumen
Public speaking is the act of communicating that implies verbal and nonverbal
communication. In business spoken genres such as interviews, professionals address more
than simply words to convey meaning. Specialists ... [+]
Public speaking is the act of communicating that implies verbal and nonverbal
communication. In business spoken genres such as interviews, professionals address more
than simply words to convey meaning. Specialists should not only understand and be
understood but also cause a favourable impression being effective public speakers. The
current thesis examines six interviews held by spokespeople of Torrecid S.A. in terms of gaze,
voice and hand-arm gestures inspecting their delivery competences. Moreover, it proposes
the following research questions: (1) Is the company (Torrecid S.A.) making the most of
interviews to spread the company’s identity? (2) Is the nonverbal behaviour utilised by
spokespeople conveying the image they should to represent the business? and (3) Are
persuasive strategies utilised in their favour to promote the enterprise? The purpose is to
examine the speakers’ use of communication to understand the role of language,
paralanguage and kinesics and raise awareness on how they might contribute or weaken
communication. The paper tries to explore persuasion reinforcing the use of this technique to
promote and establish a positive rapport while appealing to emotions. These interviews have
been selected because speakers count with a senior position and, ergo, they are experienced.
The videos have been found at YouTube and the target is obtaining data to propose the
suitability of the aforementioned modes. Implementation of some of the proposed techniques
should be employed to increase the transmission of messages and reach a better promotion of
their business. This examination advocates the extent to which nonverbal behaviour plays a
role in the way interviewees promote Torrecid S.A. Despite analysing six interviews,
reasonable data has been compiled offering readers diversity. That is, not only diverse
speakers are examined but also different contexts where the business aims at promoting itself.
Further research might be needed considering diverse modes of communication −such as
head movements, proxemics or facial expressions−. In that way, a global vision of the
company’s promotion worldwide would be offered. [-]
Palabras clave / Materias
Màster Universitari en Llengua Anglesa per al Comerç Internacional | Máster Universitario en Lengua Inglesa para el Comercio Internacional | Master's Degree in English Language for International Trade | interviews | promotion | verbal and nonverbal communication | gaze | voice | hand-arm gestures | persuasion | Torrecid S.A.
Descripción
Treball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2019/2020
Tipo de documento
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