How to Succeed in International Trade: Opening a New Route in an Existent Regular Shipping Line
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71345
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Metadatos
Título
How to Succeed in International Trade: Opening a New Route in an Existent Regular Shipping LineAutoría
Tutor/Supervisor; Universidad.Departamento
Mestre Segarra, María Ángeles; Universitat Jaume I. Departament d'Estudis AnglesosFecha de publicación
2017-06-09Editor
Universitat Jaume IResumen
The purpose of this thesis is to
restructure a regula
r shipping line
, focusing on
a different
prominent port in order to take the major benefit from the line. The aim of this study is to
enc ... [+]
The purpose of this thesis is to
restructure a regula
r shipping line
, focusing on
a different
prominent port in order to take the major benefit from the line. The aim of this study is to
encourage “Integral Shipping”, the company where I have been working for,
to change the
route of the vessel
,
destination I
taly instead of Casablanca, as the second one is not a
bustling port. Shipping means trading with companies around the world based on mutual
confidence. To reinforce this conception, this project is going to be focused on the regular
line MEDEX by establis
hing a methodology to cooperate between headquarters of the
company in the new destination. Theoretical concepts on shipping as well as relevant
marketing aspects in terms of research, planning, and strategies are deeply addressed
through this research sin
ce they are needed when designing a project to enter in a new
market. Considering another route in a regular shipping line must be a possible chance
where
multiple
factors must be taken into account
. Concepts such as the current position of
the company by
creating a SWOT analysis, the objectives of the company and the entry
strategy are fundamental concerns every single company has to face in order to achieve a
beneficial decision. As a result, the port of Naples, in Italy is the major unit of analysis
beca
use of its similar facilities with the port of Castellon. Moreover, the conditions and the
presentation of the line are written down to be as more efficient and effective as possible.
Finally, a discussion to evaluate the success of the
divergence
of the l
ine and all its
procedures are going to be carried out. Besides, limitations and advantages as well as
suggestions for further research will be explained [-]
Palabras clave / Materias
Descripción
Treball Final de Màster Universitari en Llengua Anglesa per al Comerç Internacional. Codi: SAR016. Curs: 2016/2017
Tipo de documento
info:eu-repo/semantics/masterThesisDerechos de acceso
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