• openAccess   Customer Relationship Management in the SMEs of Bogota city 

      Jiménez Castro, Nydia Carolina Universitat Jaume I (2017-06-22)
      This study is focused on micro, small and medium companies (SMEs) which are in Bogota – Colombia, city in which most of these companies are concentrated in Colombia, with a total of 740.069 SMEs. The main objective of ...