Customer Relationship Management in the SMEs of Bogota city
Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/158176
comunitat-uji-handle2:10234/71345
comunitat-uji-handle3:10234/172998
comunitat-uji-handle4:
TFG-TFMMetadatos
Título
Customer Relationship Management in the SMEs of Bogota cityAutoría
Tutor/Supervisor; Universidad.Departamento
Lapiedra, RafaelFecha de publicación
2017-06-22Editor
Universitat Jaume IResumen
This study is focused on micro, small and medium companies (SMEs) which are in
Bogota – Colombia, city in which most of these companies are concentrated in Colombia,
with a total of 740.069 SMEs. The main objective ... [+]
This study is focused on micro, small and medium companies (SMEs) which are in
Bogota – Colombia, city in which most of these companies are concentrated in Colombia,
with a total of 740.069 SMEs. The main objective of this study is to determine how
companies manage the relationship with their clients how they collect and process the
information they obtain from them and how effective they are in that process. [-]
Palabras clave / Materias
Descripción
Treball Final de Màster Universitari en Direcció d'Empreses / Master in Management. Codi: SRO011. Curs acadèmic 2016-2017
Tipo de documento
info:eu-repo/semantics/masterThesisDerechos de acceso
info:eu-repo/semantics/openAccess
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