Corporate philanthropy communication on donor websites
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Metadatos
Mostrar el registro completo del ítemcomunitat-uji-handle:10234/9
comunitat-uji-handle2:10234/7038
comunitat-uji-handle3:10234/8634
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INVESTIGACIONMetadatos
Título
Corporate philanthropy communication on donor websitesFecha de publicación
2017Editor
Emerald Publishing LimitedCita bibliográfica
CHALMETA, Ricardo, et al. Corporate philanthropy communication on donor websites. Journal of Information, Communication and Ethics in Society, 2017, vol. 15, no 1, p. 53-73.Tipo de documento
info:eu-repo/semantics/articleVersión de la editorial
http://www.emeraldinsight.com/doi/abs/10.1108/JICES-03-2016-0008Versión
info:eu-repo/semantics/publishedVersionPalabras clave / Materias
Resumen
Purpose
This paper aims to examine whether companies engaging in corporate philanthropy, a component of corporate social responsibility (CSR), disclose information about such activities publicly on their websites, ... [+]
Purpose
This paper aims to examine whether companies engaging in corporate philanthropy, a component of corporate social responsibility (CSR), disclose information about such activities publicly on their websites, analyze whether there is a relation between the kind of charitable giving (in-kind donations or financial gifts), the number of donation types, or the industry sector the company belongs to, the mention on the company website and whether there is a relation between communicate company corporate philanthropy and communicate other company CSR issues.
Design/methodology/approach
The research methodology was descriptive statistics research method. The data were collected during the months of June and July 2013 from the websites of 141 companies that had recently engaged in corporate philanthropy.
Findings
The study found that, surprisingly, a considerable portion of companies practicing corporate philanthropy do not disclose that information on their websites. This was especially the case when donations were made with product instead of in cash.
Originality/value
This study quantifies the fact that many companies engage in CSR through corporate philanthropy but do not communicate those activities to a wider public. This can be seen as a missed opportunity to take advantage of a variety of positive effects that companies related to CSR benefit from. On the other hand, it can also be interpreted as a missed opportunity for the NGOs to encourage their donors to “come out” with their philanthropic activities. [-]
Derechos de acceso
© 2017 Emerald Publishing Limited
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
http://rightsstatements.org/vocab/InC/1.0/
info:eu-repo/semantics/openAccess
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