Crowdfunding Japanese Commercial Animation: Collective Financing Experiences in Anime
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Título
Crowdfunding Japanese Commercial Animation: Collective Financing Experiences in AnimeAutoría
Fecha de publicación
2017-05Editor
Taylor & FrancisCita bibliográfica
LORIGUILLO-LÓPEZ, Antonio. Crowdfunding Japanese Commercial Animation: Collective Financing Experiences in Anime. International Journal on Media Management, 2017, vol. 19, no 2, p. 182-195.Tipo de documento
info:eu-repo/semantics/articleVersión de la editorial
http://www.tandfonline.com/doi/abs/10.1080/14241277.2017.1298112Versión
info:eu-repo/semantics/publishedVersionPalabras clave / Materias
Resumen
This paper offers an exploration of the incipient development of crowdfunding
anime projects for short and medium-length films. Japanese commercial animation is
characterised by the support of a strong production ... [+]
This paper offers an exploration of the incipient development of crowdfunding
anime projects for short and medium-length films. Japanese commercial animation is
characterised by the support of a strong production industry that primarily targets local
audiences through cross-media projects, developed in synergy with other cultural
sectors (such as the publishing industry, record labels or video game developers). The
growing acceptance of anime in markets around the world has strengthened it as one of
the most well-known forms of Japanese popular culture and has also resulted in changes
to some of the dominant dynamics of its production to adapt to technological
innovations. One of these changes has been the rise of crowdfunding, an increasingly
popular form of financing involving the patronage of fans from all corners of the world
who want to participate in these audiovisual projects. This paper analyses the response
to some of the more popular initiatives from a historiographical perspective on the
production and reception of commercial animation and the main theories related to the
relationship between the hyperactive nature of Japanese fandom and collective
financing. The conclusions include the confirmation of the increasing receptiveness to
anime crowdfunding among potential sponsors—especially among fans based outside
Japan on platforms with a global reach, such as Kickstarter—and a consideration of the
transformative potential of this phenomenon for a precarious industry and its usefulness
as a tool for exploring the viability of the production and distribution of projects by
animation studios. [-]
Proyecto de investigación
This work was supported by Ministerio de Economía y Competitividad del Gobierno de España for the research project El sistema de investigación en España sobre prácticas sociales de comunicación. Mapa de proyectos, grupos, líneas, objetos de estudio y métodos under Grant number CSO2013-47933-C4-4-P code 14I275.01/1; by the Universitat Jaume I for the research project La crisis de lo real: la representación documental e informativa en el entorno de la crisis financiera global, under Grant number P1·1A2014-05; by Comunitat Valenciana through the scholarship Programa VALi+D, under grants ACIF/2015/162 and BEFPI/2016/055.Derechos de acceso
Copyright © 2017 Taylor & Francis
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