Antecedents of Behavioral Intention to Use Mobile Telecommunication Services: Effects of Corporate Social Responsibility and Technology Acceptance
Scholar | Otros documentos del autor: Lee, Sanghoon; Park, Eunil; Kwon, Sang Jib; Pascual del Pobil Ferré, Ángel
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TítuloAntecedents of Behavioral Intention to Use Mobile Telecommunication Services: Effects of Corporate Social Responsibility and Technology Acceptance
Fecha de publicación2015-08
Versión del editorhttp://www.mdpi.com/2071-1050/7/8/11345/htm
The concepts of corporate social responsibility (CSR) and user experience have been identified as core determinants of the success of service providers. Accordingly, practitioners and researchers have investigated the ... [+]
The concepts of corporate social responsibility (CSR) and user experience have been identified as core determinants of the success of service providers. Accordingly, practitioners and researchers have investigated the effects of service providers’ CSR and user experience on behavioral intention to use a particular service. Based on the importance of these concepts, the current study integrates subjective dimensions of CSR with the technology acceptance model (TAM) to explore whether the CSR efforts of mobile telecommunication services providers and the service acceptance of their customers have significant effects on behavioral intention to use a service. We apply structural equation modeling and find that two factors from the TAM (i.e., usefulness and ease of use) as well as economic, social, and environmental responsibility are significantly related to customer attitude and satisfaction. Moreover, our results show that there are significantly positive relationships between customer attitude and behavioral intention to use a service, as well as between customer satisfaction and intention. Practical and theoretical implications along with notable limitations of the current study are presented. [-]
Palabras clave / Materias
Cita bibliográficaLEE, Sanghoon, et al. Antecedents of behavioral intention to use mobile telecommunication services: Effects of corporate social responsibility and technology acceptance. Sustainability, 2015, vol. 7, no 8, p. 11345-11359.
Tipo de documentoinfo:eu-repo/semantics/article
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© 2015 by the authors; licensee MDPI, Basel, Switzerland.
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